| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Postová, Soňa
|
|
| dc.date.accessioned |
2016-11-28T11:42:33Z |
|
| dc.date.available |
2016-11-28T11:42:33Z |
|
| dc.date.issued |
2016-02-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/37737
|
|
| dc.description.abstract |
Predkladaná diplomová práca sa zaoberá spracovaním organizovaných akcií občianskeho združenia Banana events production, analýzou projektu Miss Záhoria a vypracovaním projektu Miss Záhoria 2016. Teoretická časť diplomovej práce popisuje strategický marketing, event marketing, marketing služieb, registráciu občianskeho združenia ako právnej formy fungovania a registrácia ochrannej známky projektu. Definovaný je fundraising. V úvode praktickej časti je charakterizované občianske združenie Banana events production, ktoré som podrobila analýzy súčasného stavu. V praktickej časti sa ďalej zaoberám projektom súťaže krásy Miss Záhoria. V závere praktickej časti je spracovaný projekt súťaže krásy Miss Záhoria 2016, ktorý je podrobený nákladovej, časovej a rizikovej analýze. |
|
| dc.format |
113 |
|
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Strategický marketing
|
cs |
| dc.subject |
event marketing
|
cs |
| dc.subject |
marketing služeb
|
cs |
| dc.subject |
fundraising
|
cs |
| dc.subject |
ochranná známka
|
cs |
| dc.subject |
občanské zdrženi
|
cs |
| dc.subject |
Strategic marketing
|
en |
| dc.subject |
event marketing
|
en |
| dc.subject |
services marketing
|
en |
| dc.subject |
event. Management
|
en |
| dc.subject |
fundraising
|
en |
| dc.subject |
trade mark
|
en |
| dc.subject |
non for profit organization
|
en |
| dc.title |
Organizování souťěže krásy Miss Záhoria |
|
| dc.title.alternative |
Organizing Miss Záhoria Beauty Pageant |
|
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Svobodová, Ľubomíra |
|
| dc.date.accepted |
2016-05-27 |
|
| dc.description.abstract-translated |
Proposed master thesis addresses events produced by non for profit organization Banana Events Production, analysis of the beauty pageant project Miss Zahoria and design of Miss Zahoria 2016 project. Theoretical part of the thesis describes strategic marketing, events marketing, services marketing, events management, process of registration of a non for profit organization as a legal entity and also projects trademarks registration process. Thesis also defines fundraising component. Introduction section of practical part describes non for profit organization Banana Events Production, including analysis of its currents status. Next section of practical part addresses beauty pageant project Miss Zahoria. Final section of practical part covers design of beauty pageant project Miss Zahoria 2016 which is in this part of thesis analysed from costs, timelines and risk perspectives. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Management a marketing, specializace Design management |
cs |
| dc.thesis.degree-discipline |
Management and Marketing, Specialization: Design Management |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
|
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
42435
|
|
| utb.result.grade |
E |
|
| dc.date.submitted |
2016-04-18 |
|
