| dc.contributor.advisor |
Vaněk, Jiří
|
|
| dc.contributor.author |
Habrúnová, Barbora
|
|
| dc.date.accessioned |
2017-07-03T09:13:30Z |
|
| dc.date.available |
2017-07-03T09:13:30Z |
|
| dc.date.issued |
2016-11-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/40032
|
|
| dc.description.abstract |
Táto bakalárska práca je rozdelená na dve súvislé a prepojené časti. V prvej, teoretickej časti, sú pomocou odborných zdrojov vysvetlené základné pojmy ako marketing, market-ingový mix, komunikačný mix, či podstata a význam rôznych marketingových analýz dôležitých pre chod podniku. V druhej, analytickej časti sú do praxe uvedené teoretické znalosti z prvej časti a to formou ako marketingového, tak komunikačného mixu, PEST analýzy, benchmarkingu, či SWOT analýzy a následných návrhov na zvýšenie povedomia vybranej prekladateľskej spoločnosti. |
|
| dc.format |
55 s. (66 090 znakov) |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
business-to-business
|
cs |
| dc.subject |
konkurencia
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
benchmarking
|
cs |
| dc.subject |
PEST analýza
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
marketing
|
en |
| dc.subject |
business-to-business
|
en |
| dc.subject |
competition
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
benchmarking
|
en |
| dc.subject |
PEST analysis
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.title |
A Marketing Communications Mix for a Translation Company |
|
| dc.title.alternative |
A Marketing Communications Mix for a Translation Company |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Haltofová, Barbora |
|
| dc.date.accepted |
2017-06-12 |
|
| dc.description.abstract-translated |
This bachelor's thesis is divided into two consecutive and interconnected parts. Basic con-cepts such as marketing, marketing mix, communication mix or the essence and meaning of various marketing analyses important to the operation of business are explained in the first, theoretical part, there are explained by the help of technical resources. This theoretical knowledge is presented in the form of both - marketing and communication mix, PEST analysis, benchmarking, SWOT analysis and subsequent suggestions to increase the aware-ness of the selected translation company. |
|
| dc.description.department |
Ústav moderních jazyků a literatur |
|
| dc.thesis.degree-discipline |
Anglický jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
English for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
45515
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2017-05-03 |
|
| local.subject |
překladatelská činnost
|
cs |
| local.subject |
jazykové agentury
|
cs |
| local.subject |
marketingový mix
|
cs |
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
B2B marketing
|
cs |
| local.subject |
translating activities
|
en |
| local.subject |
language agencies
|
en |
| local.subject |
marketing mix
|
en |
| local.subject |
communication in marketing
|
en |
| local.subject |
industrial marketing
|
en |
