| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Boudová, Marcela
|
|
| dc.date.accessioned |
2010-07-13T12:16:41Z |
|
| dc.date.available |
2010-07-13T12:16:41Z |
|
| dc.date.issued |
2006-05-19 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/443
|
|
| dc.description.abstract |
Cílem bakalářské práce bylo navrhnout zlepšení úrovně marketingového řízení ve firmě Apos-Auto, s.r.o. Na základě analýzy okolí firmy, interních faktorů firmy se zaměře-ním na marketing, konkurenční pozice firmy a konečném zhodnocení stavu marketingu bylo smyslem najít slabší stránky marketingového řízení. Na jejich základě poté definovat doporučení na zlepšení a navrhnout marketingovou strategii. |
cs |
| dc.format |
66 |
cs |
| dc.format.extent |
3013425 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
Analýza okolí firmy
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
hodnota vnímaná zákazníkem
|
cs |
| dc.subject |
product
|
cs |
| dc.subject |
price
|
cs |
| dc.subject |
place
|
cs |
| dc.subject |
promotion
|
cs |
| dc.subject |
EDI komunikace
|
cs |
| dc.subject |
nákladová a riziková analýza
|
cs |
| dc.subject |
Analysis of the firm surroundings
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
value sensed by customer
|
en |
| dc.subject |
product
|
en |
| dc.subject |
price
|
en |
| dc.subject |
place
|
en |
| dc.subject |
promotion
|
en |
| dc.subject |
EDI communication
|
en |
| dc.subject |
cost and risk analysis
|
en |
| dc.title |
Návrh zvýšení úrovně marketingového řízení ve firmě Apos-Auto, s.r.o. |
cs |
| dc.title.alternative |
The suggestion improvement of the level of marketing management of Apos-Auto, Ltd. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Včelíková, Marcela |
|
| dc.date.accepted |
2006-06-12 |
|
| dc.description.abstract-translated |
The goal of the bachelor piece of work was to suggest improvement of the level of marketing management of Apos-Auto, ltd. The meaning was to find the weak points of the marketing management based on analysis of the firm surroundings, internal factors of the firm focused on marketing, competitive position of the firm and final evaluation of the marketing condition. Then, on the basis of the weak points, to define recommendations for improvement and to suggest marketing strategy. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/115
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
4121
|
|
| dc.date.assigned |
2006-03-13 |
|
| utb.result.grade |
C |
|
