Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

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Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

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Title: Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
Author: Nguyen, Xuan Thanh
Advisor: Tučková, Zuzana
Abstract: The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
URI: http://hdl.handle.net/10563/45280
Date: 2018-12-14
Availability: Bez omezení
Department: Ústav podnikové ekonomiky
Discipline: Business Administration


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