Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

Nguyen, Xuan Thanh

Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

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Language: English čeština

Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

dc.contributor.advisor	Tučková, Zuzana
dc.contributor.author	Nguyen, Xuan Thanh
dc.date.accessioned	2019-07-04T09:11:21Z
dc.date.available	2019-07-04T09:11:21Z
dc.date.issued	2018-12-14
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/45280
dc.description.abstract	The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
dc.format	71 p. (115366 characters)
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Digital marketing	cs
dc.subject	tourism	cs
dc.subject	market access	cs
dc.subject	strategy	cs
dc.subject	digital marketing platforms and tools	cs
dc.subject	Michael Porter's 5 forces	cs
dc.subject	SWOT	cs
dc.subject	quantitative research	cs
dc.subject	qualitative research	cs
dc.subject	planning	cs
dc.subject	sustainable development	cs
dc.subject	handicraft	cs
dc.subject	handicraft villages	cs
dc.subject	traditional villages	cs
dc.subject	Digital marketing	en
dc.subject	tourism	en
dc.subject	market access	en
dc.subject	strategy	en
dc.subject	digital marketing platforms and tools	en
dc.subject	Michael Porter's 5 forces	en
dc.subject	SWOT	en
dc.subject	quantitative research	en
dc.subject	qualitative research	en
dc.subject	planning	en
dc.subject	sustainable development	en
dc.subject	handicraft	en
dc.subject	handicraft villages	en
dc.subject	traditional villages	en
dc.title	Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
dc.title.alternative	Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place
dc.type	diplomová práce	cs
dc.contributor.referee	Chovancová, Miloslava
dc.date.accepted	2019-05-20
dc.description.abstract-translated	The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
dc.description.department	Ústav podnikové ekonomiky
dc.thesis.degree-discipline	Business Administration	cs
dc.thesis.degree-discipline	Business Administration	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Economics and Management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	52842
utb.result.grade	D
dc.date.submitted	2019-04-15