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Projekt zvýšení konkurenceschopnosti hotelu Zámek Zábřeh využitím nástrojů marketingového mixu
Baranová, Lucie
(
Univerzita Tomáše Bati ve Zlíně
,
2009-05-04
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Baranová, Lucie (1)
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competitive advantage (1)
konkurenceschopnost (1)
Marketing hotelových služeb (1)
marketing mix (1)
Marketing of hotel services (1)
marketingový mix (1)
PEST analysis (1)
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2009 (1)
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2009 (1)