Guerilla marketing

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Guerilla marketing

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dc.contributor.advisor Horňák, Pavel
dc.contributor.author Gadušová, Dominika
dc.date.accessioned 2010-07-20T04:14:25Z
dc.date.available 2010-07-20T04:14:25Z
dc.date.issued 2010-05-10
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/13855
dc.description.abstract Táto bakalárska práca sa venuje guerilla marketingu komplexne. Popisuje jeho históriu, názov, definíciu, ciele, vyuţitie, znaky, problematiku či budúcnosť. Zaoberá sa taktiež etickými a právnymi normami a nevynecháva ani iné alternatívne formy marketingu, ktoré úzko súvisia práve s guerilla marketingom. Na základe výsledkov z uskutočnených výskumov je v práci uvedený aj postoj verejnosti ku guerilla marketingu a aj jeho využívanie reklamnými agentúrami. cs
dc.format 70 s. cs
dc.format.extent 1662216 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject Guerilla marketing cs
dc.subject Jay Conrad Levinson cs
dc.subject guerilla cs
dc.subject guerrilla cs
dc.subject guerila cs
dc.subject marketing cs
dc.subject reklama cs
dc.subject alternatívne formy v marketingu cs
dc.subject buzz cs
dc.subject viral cs
dc.subject etické aspekty marketingu cs
dc.subject právne aspekty marketingu cs
dc.subject reklamné agentúry cs
dc.subject originalita cs
dc.subject kreativita cs
dc.subject Guerilla marketing en
dc.subject Jay Conrad Levinson en
dc.subject guerilla en
dc.subject guerrilla en
dc.subject guerila en
dc.subject marketing en
dc.subject adverti-sing en
dc.subject alternative forms in marketing en
dc.subject buzz en
dc.subject viral en
dc.subject ethical aspects of marketing en
dc.subject law side of marketing en
dc.subject advertising en
dc.subject agencies en
dc.subject originality en
dc.subject creativity en
dc.title Guerilla marketing cs
dc.title.alternative Guerrilla marketing en
dc.type bakalářská práce cs
dc.contributor.referee Banyar, Milan
dc.date.accepted 2010-05-27
dc.description.abstract-translated This bachelor thesis deals with guerrilla marketing as complex concept. It describes its history, name, definition, aims, application, features, issues and future. It is also focused on ethical aspects and law side of guerrilla marketing and contains other alternative forms of marketing, which are related to guerrilla marketing. There are results of research about guerrilla marketing in this thesis - about how society sees guerrilla marketing and about using guerrilla marketing by advertising agencies. en
dc.description.department Ústav marketingových komunikací cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/126 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Marketingové komunikace cs
dc.thesis.degree-discipline Marketing Communications en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Multimedia Communications en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Mediální a komunikační studia cs
dc.thesis.degree-program Media and Communication Studies en
dc.identifier.stag 13611
dc.date.assigned 2009-12-01
utb.result.grade B


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