Corporate Social Responsibility as an intangible asset in the Airline Industry in Central and Eastern Europe

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Corporate Social Responsibility as an intangible asset in the Airline Industry in Central and Eastern Europe

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dc.contributor.author Asatryan, Roman
dc.date.accessioned 2016-11-20T23:30:24Z
dc.date.available 2016-11-20T23:30:24Z
dc.date.issued 2010-07-14
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/36833
dc.description.abstract The global demand for air transport is increasing inspite of some of the detrimental effects of airline operations on various aspects of society. There is a growing interest in socially responsible investments in and by various industries. Consequently, the implementation of Corporate Social Responsibility (CSR) programs that will ensure environmental and social progress as well as the reputation and performance of firms is significant, especially in the airline industry. Within the business model, addressing environmental and social concerns is no longer seen merely as a response to regulators and policy-makers. Rather it is a proactive financial decision. The dilemma faced by firms in the airline industry is how to engage in CSR in the most cost-effective and profitable ways. The main objective of this research is to analyse CSR as an Intangible Asset in the Airline Industry in Central and Eastern Europe. This research is relevant as it will identify the suitable and effective approaches for managing CSR activities of modern airline businesses. The research provides essential factors for the implementation of CSR so as to meet financial, strategic, operational, ecological, and social goals of a firm.
dc.format 115
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně cs
dc.rights Bez omezení cs
dc.subject Společenská odpovědnost firem cs
dc.subject nehmotné aktivum cs
dc.subject finanční výkonnost cs
dc.subject zainteresované strany cs
dc.subject letecký průmysl cs
dc.subject Corporate Social Responsibility en
dc.subject intangible assets en
dc.subject financial performance en
dc.subject stakeholders en
dc.subject airline industry en
dc.title Corporate Social Responsibility as an intangible asset in the Airline Industry in Central and Eastern Europe en
dc.title.alternative Společenská odpovědnost firem jako nehmotné aktivum v odvětví letecké dopravy ve střední a východní Evropě
dc.type disertační práce cs
dc.contributor.referee Dytrt, Zdeněk
dc.contributor.referee Petříková, Růžena
dc.date.accepted 2015-10-09
dc.description.abstract-translated The global demand for air transport is increasing inspite of some of the detrimental effects of airline operations on various aspects of society. There is a growing interest in socially responsible investments in and by various industries. Consequently, the implementation of Corporate Social Responsibility (CSR) programs that will ensure environmental and social progress as well as the reputation and performance of firms is significant, especially in the airline industry. Within the business model, addressing environmental and social concerns is no longer seen merely as a response to regulators and policy-makers. Rather it is a proactive financial decision. The dilemma faced by firms in the airline industry is how to engage in CSR in the most cost-effective and profitable ways. The main objective of this research is to analyse CSR as an Intangible Asset in the Airline Industry in Central and Eastern Europe. This research is relevant as it will identify the suitable and effective approaches for managing CSR activities of modern airline businesses. The research provides essential factors for the implementation of CSR so as to meet financial, strategic, operational, ecological, and social goals of a firm.
dc.description.department Ústav ekonomie cs
dc.thesis.degree-discipline Management and Economics cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ph.D.
dc.thesis.degree-program Economics and Management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 41234
dc.date.submitted 2015-09-01


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