Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017
Zobrazit minimální záznam
| dc.contributor.advisor |
Vaněk, Jiří
|
|
| dc.contributor.author |
Kornienko, Artur
|
|
| dc.date.accessioned |
2016-11-28T11:42:38Z |
|
| dc.date.available |
2016-11-28T11:42:38Z |
|
| dc.date.issued |
2016-04-13 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/37778
|
|
| dc.description.abstract |
Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As a result, car producers saw their sales fall too. The aim of this work is to analyze current state of the Russian automotive market and develop anti-crisis marketing strategy for the SKODA auto in the year 2016/2017. |
|
| dc.format |
113 |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
international marketing
|
cs |
| dc.subject |
auto industry
|
cs |
| dc.subject |
marketing strategy
|
cs |
| dc.subject |
international marketing
|
en |
| dc.subject |
auto industry
|
en |
| dc.subject |
marketing strategy
|
en |
| dc.title |
Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017 |
|
| dc.title.alternative |
Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017 |
|
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Vydrová, Janka |
|
| dc.date.accepted |
2016-05-30 |
|
| dc.description.abstract-translated |
Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As a result, car producers saw their sales fall too. The aim of this work is to analyze current state of the Russian automotive market and develop anti-crisis marketing strategy for the SKODA auto in the year 2016/2017. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Management and Marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
|
| dc.thesis.degree-program |
Economics and Management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
42524
|
|
| utb.result.grade |
A |
|
| dc.date.submitted |
2016-04-18 |
|
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