Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017

Kornienko, Artur

Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017

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Language: English čeština

Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017

dc.contributor.advisor	Vaněk, Jiří
dc.contributor.author	Kornienko, Artur
dc.date.accessioned	2016-11-28T11:42:38Z
dc.date.available	2016-11-28T11:42:38Z
dc.date.issued	2016-04-13
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/37778
dc.description.abstract	Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As a result, car producers saw their sales fall too. The aim of this work is to analyze current state of the Russian automotive market and develop anti-crisis marketing strategy for the SKODA auto in the year 2016/2017.
dc.format	113
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	international marketing	cs
dc.subject	auto industry	cs
dc.subject	marketing strategy	cs
dc.subject	international marketing	en
dc.subject	auto industry	en
dc.subject	marketing strategy	en
dc.title	Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017
dc.title.alternative	Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017
dc.type	diplomová práce	cs
dc.contributor.referee	Vydrová, Janka
dc.date.accepted	2016-05-30
dc.description.abstract-translated	Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As a result, car producers saw their sales fall too. The aim of this work is to analyze current state of the Russian automotive market and develop anti-crisis marketing strategy for the SKODA auto in the year 2016/2017.
dc.description.department	Ústav managementu a marketingu
dc.thesis.degree-discipline	Management and Marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Economics and Management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	42524
utb.result.grade	A
dc.date.submitted	2016-04-18