| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Mitaš, Peter
|
|
| dc.date.accessioned |
2010-07-15T05:13:41Z |
|
| dc.date.available |
2014-05-04T23:00:30Z |
|
| dc.date.issued |
2007-05-04 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/3848
|
|
| dc.description.abstract |
Diplomová práca obsahuje stručný prehľad o obsahu marketingu. Zaoberá sa podstatou a charakteristikou služieb, tvorbou poslania, marketingovým mixom a marketingom vzťahov. Predstavuje spoločnosť Raven, a.s., dôkladne popisuje jej súčasný stav marketingového mixu, identifikuje slabé a silné stránky, ako i ohrozenia a príležitosti spoločnosti. Na základe dôkladnej analýzy bol spracovaný projekt, ktorý predkladá spôsob implementácie marketingových nástrojov v spoločnosti. |
cs |
| dc.format |
95 s., 3s. |
cs |
| dc.format.extent |
3315489 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 04.05.2014 |
|
| dc.subject |
marketing služieb
|
cs |
| dc.subject |
marketingové činnosti
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
PEST analýza
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
CRM systém
|
cs |
| dc.subject |
marketingové oddelenie
|
cs |
| dc.subject |
produkt
|
cs |
| dc.subject |
veľkoobchod
|
cs |
| dc.subject |
service marketing
|
en |
| dc.subject |
marketing activities
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
PEST analysis
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
CRM system
|
en |
| dc.subject |
marketing department
|
en |
| dc.subject |
product
|
en |
| dc.subject |
wholesale
|
en |
| dc.title |
Projekt implementace marketingových nástrojů ve společnosti RAVEN, a.s. |
cs |
| dc.title.alternative |
Project of implementation of marketing instruments in the Company Raven, Inc. |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Chovanec, Milan |
|
| dc.date.accepted |
2007-06-05 |
|
| dc.description.abstract-translated |
The thesis contains a brief overview on the subject of marketing. It deals with principles and characteristics of services, creation of function, marketing mix and marketing relations. It introduces the Company of Raven, Inc.; thoroughly describes its contemporary state of marketing mix, identifies strengths and weaknesses as well as the threats and opportunities of the Company. Based on the minute analysis, the project has been elaborated; it transcribes the way of implementation of marketing instruments in the Company. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
6803
|
|
| dc.date.assigned |
2007-03-09 |
|
| utb.result.grade |
A |
|
