Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

Blažková, Pavla

Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

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Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

dc.contributor.advisor	Reynolds, Paul
dc.contributor.author	Blažková, Pavla
dc.date.accessioned	2017-07-03T09:12:16Z
dc.date.available	2017-07-03T09:12:16Z
dc.date.issued	2016-12-15
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/39457
dc.description.abstract	SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal" people would be. The main focus of this dissertation is to create a new marketing activities for this hockey team and also get the information from the public how the ways of sponsoring sledge hockey players should look like.
dc.format	71 s.
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	sports marketing	cs
dc.subject	sponsorship	cs
dc.subject	merchandising	cs
dc.subject	marketing communication	cs
dc.subject	ice sledge hockey	cs
dc.subject	SHK LAPP ZLIN	cs
dc.subject	research philosophy	cs
dc.subject	data implementation	cs
dc.subject	marketing activities	cs
dc.subject	sponsors	cs
dc.subject	sports marketing	en
dc.subject	sponsorship	en
dc.subject	merchandising	en
dc.subject	marketing communication	en
dc.subject	ice sledge hockey	en
dc.subject	SHK LAPP ZLIN	en
dc.subject	research philosophy	en
dc.subject	data implementation	en
dc.subject	marketing activities	en
dc.subject	sponsors	en
dc.title	Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN
dc.title.alternative	Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN
dc.type	diplomová práce	cs
dc.contributor.referee	Harvey, David
dc.date.accepted	2017-05-29
dc.description.abstract-translated	SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal" people would be. The main focus of this dissertation is to create a new marketing activities for this hockey team and also get the information from the public how the ways of sponsoring sledge hockey players should look like.
dc.description.department	Ústav managementu a marketingu
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	42568
utb.result.grade	C
dc.date.submitted	2017-04-18