| dc.contributor.advisor |
Vaněk, Jiří
|
|
| dc.contributor.author |
Haluzová, Kristýna
|
|
| dc.date.accessioned |
2017-07-03T09:13:31Z |
|
| dc.date.available |
2017-07-03T09:13:31Z |
|
| dc.date.issued |
2016-11-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/40034
|
|
| dc.description.abstract |
Tato bakalářská práce se zabývá analýzou konkurenceschopnosti salonu krásy Vital Centrum. V teoretické části jsou vysvětleny pojmy jako marketing malých a středních podniků, marketingový mix či konkurence a konkurenceschopnost. V praktické části byla provedena analýza konkurenceschopnosti s využitím benchmarkingu, PESTLE analýzy, SWOT analýzy a matic EFE a IFE. Na závěr byla navržena doporučení ke zlepšení konkurenceschopnosti salonu. |
|
| dc.format |
74 s. (86 909 znaků) |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
malý a střední podnik
|
cs |
| dc.subject |
konkurenceschopnost
|
cs |
| dc.subject |
konkurence
|
cs |
| dc.subject |
benchmarking
|
cs |
| dc.subject |
PESTLE analýza
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
EFE matice
|
cs |
| dc.subject |
IFE matice
|
cs |
| dc.subject |
marketing mix
|
en |
| dc.subject |
small and medium business
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
competition
|
en |
| dc.subject |
benchmarking
|
en |
| dc.subject |
PESTLE analysis
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
EFE matrix
|
en |
| dc.subject |
IFE matrix
|
en |
| dc.title |
An Analysis of the Competitiveness of the Beauty Salon Vital Centrum |
|
| dc.title.alternative |
An Analysis of the Competitiveness of the Beauty Salon Vital Centrum |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Haltofová, Barbora |
|
| dc.date.accepted |
2017-06-13 |
|
| dc.description.abstract-translated |
This Bachelor's thesis deals with a competitive analysis of the beauty salon Vital Centrum. In theoretical part, issues concerning marketing of small and medium businesses, marketing mix, competition and competitiveness are explained. In the analytical part, the competitiveness was analysed using benchmarking, PESTLE analysis, SWOT analysis and EFE and IFE matrices. At the end of the thesis, recommendations for improving the competitiveness were suggested. |
|
| dc.description.department |
Ústav moderních jazyků a literatur |
|
| dc.thesis.degree-discipline |
Anglický jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
English for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
45517
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2017-05-04 |
|
| local.subject |
malé a střední podniky
|
cs |
| local.subject |
kosmetika
|
cs |
| local.subject |
small and medium-sized enterprises
|
en |
| local.subject |
cosmetics
|
en |
