| dc.contributor.advisor |
Vaněk, Jiří
|
|
| dc.contributor.author |
Šošková, Katarína
|
|
| dc.date.accessioned |
2017-07-03T09:13:45Z |
|
| dc.date.available |
2017-07-03T09:13:45Z |
|
| dc.date.issued |
2016-11-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/40144
|
|
| dc.description.abstract |
Hlavným cieľom tejto bakalárskej práce je posúdiť a analyzovať konkurencieschopnosť NH Hotela na trhu v meste Olomouc a vypracovanie návrhu na jej zlepšenie. Práca je rozdelená na 2 časti. Tou prvou je teoretická časť, v ktorej sú vysvetlené poznatky týkajúce sa tejto problematiky, ako je napríklad konkurencia, marketingový mix, segmentácia trhu, Benchmarking apod. V praktickej časti je vytvorená samotná analýza konkurencieschopnosti NH Hotela s použitím PESTLE analýzy, Benchmarkingu, SWOT analýzy, IFE, EFE a SPACE matice. Na základe výsledkov z využitých analýz sú popísané odporúčania, ktoré by viedli k zvýšeniu konkurencieschopnosti tohto hotela. |
|
| dc.format |
77 s. (101 774) |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
konkurencia
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
analýza konkurencie
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
Benchmarking
|
cs |
| dc.subject |
PESTLE analýza
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
IFE matica
|
cs |
| dc.subject |
EFE matica
|
cs |
| dc.subject |
SPACE matica
|
cs |
| dc.subject |
competition
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
competitor analysis
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
Benchmarking
|
en |
| dc.subject |
PESTLE analysis
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
IFE matrix
|
en |
| dc.subject |
EFE matrix
|
en |
| dc.subject |
SPACE matrix
|
en |
| dc.title |
A Competitiveness Analysis of NH Hotel Olomouc |
|
| dc.title.alternative |
A Competitiveness Analysis of NH Hotel Olomouc |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Haltofová, Barbora |
|
| dc.date.accepted |
2017-06-15 |
|
| dc.description.abstract-translated |
The main aim of this bachelor's thesis is to recognize and analyze the competitiveness of NH Hotel at the market in the city of Olomouc and to evolve the proposal for its improvement. This work is divided into 2 sections. The first one is theoretical. Its findings are concerned with the issues such as competition, marketing mix, market segmentation and Benchmarking. The analysis of competitiveness of NH Hotel itself is provided in practical part with the use of PESTLE analysis, Benchmarking, SWOT analysis, IFE, EFE and SPACE matrix. The suggestions that would lead to higher level of the competitiveness of the hotel are described on the basis of outcomes of performed analyses. |
|
| dc.description.department |
Ústav moderních jazyků a literatur |
|
| dc.thesis.degree-discipline |
Anglický jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
English for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
45669
|
|
| utb.result.grade |
D |
|
| dc.date.submitted |
2017-05-04 |
|
| local.subject |
Olomouc (Česko)
|
cs |
| local.subject |
hotely
|
cs |
| local.subject |
konkurence
|
cs |
| local.subject |
konkurenceschopnost
|
cs |
| local.subject |
Olomouc (Czechia)
|
en |
| local.subject |
hotels
|
en |
| local.subject |
competition
|
en |
| local.subject |
competitiveness
|
en |
