Analýza marketingové strategie vybrané firmy

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Analýza marketingové strategie vybrané firmy

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dc.contributor.advisor Slinták, Karel
dc.contributor.author Belanec, Matúš
dc.date.accessioned 2018-07-04T15:00:59Z
dc.date.available 2018-07-04T15:00:59Z
dc.date.issued 2017-12-15
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/42112
dc.description.abstract Cieľom bakalárskej práce je analyzovať marketingovú stratégiu vybranej spoločnosti a navrhnúť realizovateľné zlepšenia marketingovej stratégie firmy. Práca je rozdelená na teoretickú a praktickú časť. V teoretickej časti sú vymedzené základné pojmy súvisiace s marketingovou stratégiou s dôrazom na on-line marketing. Praktická časť sa venuje predstaveniu spoločnosti Mirolli s.r.o., popisuje jej marketingovú stratégiu a následne analyzuje marketingové nástroje využívané firmou. Súčasťou praktickej časti je analýza SWOT, PEST analýza a analýza konkurenčného prostredia. Na záver sa snaží sformulovať odporučenia pre zlepšenie budúcej marketingovej stratégie firmy s cieľom zlepšiť postavenie firmy na trhu.
dc.format 79 s. (107 420 znakov)
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject marketing cs
dc.subject marketingová stratégia cs
dc.subject online marketing cs
dc.subject firma cs
dc.subject PPC reklama cs
dc.subject SWOT analýza cs
dc.subject marketing en
dc.subject marketing strategy en
dc.subject online marketing en
dc.subject company en
dc.subject PPC advertisement en
dc.subject SWOT analysis en
dc.title Analýza marketingové strategie vybrané firmy
dc.title.alternative The Analysis of the Marketing Strategy of a Selected Company
dc.type bakalářská práce cs
dc.contributor.referee Kozák, Vratislav
dc.date.accepted 2018-06-04
dc.description.abstract-translated The aim of the bachelor thesis is to analyse the marketing strategy of the selected company, to identify possible deficiencies and to propose the recommendations for the improvement from the marketing point of view. The theoretical part is focused on the description of the basic terminology, which is related mainly to the marketing strategy with the emphasis on the online marketing. The practical part is aimed on the introduction of the company called Mirolli s.r.o. and on the analysis of the various tools of the marketing communication that company uses. Moreover, the practical part includes the SWOT analysis, the PEST analysis and analysis of the competition. The results of the thesis are recommendations concerning the improvement of the marketing strategy that might lead to the better position on the market and overall progress of the company.
dc.description.department Ústav podnikové ekonomiky
dc.thesis.degree-discipline Management a ekonomika cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc.
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 49844
utb.result.grade D
dc.date.submitted 2018-05-14


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