Project to Enhance Online Social Media Usage Towards the Political System in Colombia
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| dc.contributor.advisor |
Kwarteng, Michael Adu
|
|
| dc.contributor.author |
Plata Lerma, Diego Fernando
|
|
| dc.date.accessioned |
2021-07-26T10:57:39Z |
|
| dc.date.available |
2021-07-26T10:57:39Z |
|
| dc.date.issued |
2020-01-06 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/48665
|
|
| dc.description.abstract |
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process. |
|
| dc.format |
95 |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Social media
|
cs |
| dc.subject |
e-government
|
cs |
| dc.subject |
e-participation
|
cs |
| dc.subject |
citizen's satisfaction
|
cs |
| dc.subject |
decision-making process
|
cs |
| dc.subject |
Social media
|
en |
| dc.subject |
e-government
|
en |
| dc.subject |
e-participation-citizen's satisfaction
|
en |
| dc.subject |
decision-making process
|
en |
| dc.title |
Project to Enhance Online Social Media Usage Towards the Political System in Colombia |
|
| dc.title.alternative |
Project to enhance online media usage towards the political communication system in Colombia |
|
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Chovancová, Miloslava |
|
| dc.date.accepted |
2020-07-01 |
|
| dc.description.abstract-translated |
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.thesis.degree-discipline |
Management and Marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
|
| dc.thesis.degree-program |
Economics and Management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
55385
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2020-06-17 |
|
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