Project to Enhance Online Social Media Usage Towards the Political System in Colombia

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Project to Enhance Online Social Media Usage Towards the Political System in Colombia

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Title: Project to Enhance Online Social Media Usage Towards the Political System in Colombia
Author: Plata Lerma, Diego Fernando
Advisor: Kwarteng, Michael Adu
Abstract: This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
URI: http://hdl.handle.net/10563/48665
Date: 2020-01-06
Availability: Bez omezení
Department: Ústav managementu a marketingu
Discipline: Management and Marketing
Grade for thesis and defense: B 55385


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