| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Obrtlíková, Romana
|
|
| dc.date.accessioned |
2010-07-16T17:45:43Z |
|
| dc.date.available |
2010-07-16T17:45:43Z |
|
| dc.date.issued |
2008-05-23 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/6172
|
|
| dc.description.abstract |
Tato bakalářská práce charakterizuje marketingové komunikace se zaměřením na sponzoring. Definuje subjekt sponzoringu, formy, oblasti, úrovně a jeho užití. Ukazuje, jakým způsobem se dělá sponzoringová kampaň. Prakticky znázorňuje a klasifikuje sponzorské aktivity u firmy BAL TIP Slovakia, s.r.o., která se sponzoringem zabývala v oblasti sportovní, a to sponzorství HK 36 Skalica. |
cs |
| dc.format |
62 s., 9 s. příloh |
cs |
| dc.format.extent |
3250491 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
marketingová komunikace
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
public relations
|
cs |
| dc.subject |
sponzoring
|
cs |
| dc.subject |
výhody a nevýhody sponzoringu
|
cs |
| dc.subject |
sponzoringová kampaň
|
cs |
| dc.subject |
marketing
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
advertisement
|
en |
| dc.subject |
public relations
|
en |
| dc.subject |
sponsorship
|
en |
| dc.subject |
advantages and disadvantages of sponsorship
|
en |
| dc.subject |
sponsorship campaign
|
en |
| dc.title |
Sponzoring jako nástroj marketingových komunikací v aplikaci na firmu BAL TIP Slovakia, s.r.o. |
cs |
| dc.title.alternative |
Sponsoring like implement of marketing communication in application at company BAL TIP Slovakia Ltd |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Kuzma, Matuš |
|
| dc.date.accepted |
2008-06-10 |
|
| dc.description.abstract-translated |
This bachelor work characterizes marketing communications with the focus on sponsorship. It defines the subject of sponsorship, its forms, fields, levels, and its use. This work shows how a sponsorship campaign is done. It illustrates and classifies sponsorship activities of company BAL TIP Slovakia, s.r.o. which was dealing with sponsorship in a sport area, particularly they were sponsoring HK 36 Skalica. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/115
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
9759
|
|
| dc.date.assigned |
2008-03-21 |
|
| utb.result.grade |
B |
|
