| dc.contributor.advisor |
Habáň, Jaromír
|
|
| dc.contributor.author |
Dian, Jozef
|
|
| dc.date.accessioned |
2010-07-13T14:19:13Z |
|
| dc.date.available |
2012-02-17T13:49:27Z |
|
| dc.date.issued |
2006-05-12 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/774
|
|
| dc.description.abstract |
Rozvoj informačných technológií patrí medzi najdôležitejšie sily súčasnej ekonomiky. Prienik internetu do všetkých oblastí života sa zvyšuje a preto sa neustále objavujú nové spôsoby jeho využitia. Internet ako interaktívne a všeobecne dostupné médium ponúka nové možnosti a spôsoby využitia aj vo sfére marketingu, najmä v súčasnom období, v ktorom sa zdôrazňuje dôleži-tosť starostlivosti o zákazníkov a budovanie dobrých vzťahov s nimi. Inter-net sa stáva najefektívnejším nástrojom na cielené oslovovanie najmä busi-ness zákazníkov, pričom dátové siete priamo podporujú budovanie a riadenie týchto vzťahov. To ich robí vhodnými najmä pre použitie v oblasti B2B mar-ketingu. Cieľom diplomovej práce je zmapovať možnosti a určiť spôsoby využitia in-ternetu ako účinného nástroja B2B marketingu. Projekt pre spoločnosť Slo-vanet bol navrhnutý tak, aby zabezpečili splnenie jej obchodných a marketingových cieľov. |
cs |
| dc.format |
117 s., 21 s. obr. příloh |
cs |
| dc.format.extent |
8120202 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
pt |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 12.05.2011 |
|
| dc.subject |
Business-to-business marketing
|
cs |
| dc.subject |
B2B
|
cs |
| dc.subject |
Business-to-customer marketing
|
cs |
| dc.subject |
B2C
|
cs |
| dc.subject |
One-to-one marketing
|
cs |
| dc.subject |
Customer Relationship Management
|
cs |
| dc.subject |
CRM
|
cs |
| dc.subject |
Business-to-business marketing
|
en |
| dc.subject |
B2B
|
en |
| dc.subject |
Business-to-customer marketing
|
en |
| dc.subject |
B2C
|
en |
| dc.subject |
One-to-one marketing
|
en |
| dc.subject |
Customer Relationship Management
|
en |
| dc.subject |
CRM
|
en |
| dc.title |
Projekt změny Business-to-business marketingu ve společnosti Slovanet |
cs |
| dc.title.alternative |
Project changing Business-to-business marketing in Slovanet Company |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Pilík, Michal |
|
| dc.date.accepted |
2006-06-01 |
|
| dc.description.abstract-translated |
The development of data technology is ranked among cardinal forces of the current economy. Conjunction of internet into all life areas is raising where-upon still discover new ways his exploitation. Internet like interactive and widely available media offers new possibilities and ways of exploitation it at marketing zone, primarily in present period, when urge consequence keeping about clients and creating good relations with them. Internet strike most ef-fectively for addressing primarily business customers, during which time data networks straight take the part with construction and control these re-lations. That makes them suitable primarily for use in B2B marketing areas. The goal of graduation theses maps possibilities and finds ways of internet exploitation as effectively B2B marketing instrument. The project for SLOVANET society was suggested to discharge its commercial and marketing goals. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
3815
|
|
| dc.date.assigned |
2006-03-06 |
|
| utb.result.grade |
B |
|
