| dc.contributor.advisor |
Simon, Gerhard
|
|
| dc.contributor.author |
Janíčková, Dana
|
|
| dc.date.accessioned |
2010-07-20T00:31:07Z |
|
| dc.date.available |
2010-07-20T00:31:07Z |
|
| dc.date.issued |
2010-05-07 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/13436
|
|
| dc.description.abstract |
Das Ziel meiner Bachelorarbeit ist die Firma Fatra a.s. zu analysieren. Theoretischer Teil meiner Arbeit beschäftigt sich mit der Erklärung der Grundbegriffe aus Marketing und mit der Charakteristik der einzelnen Marketingkommunikationsstrategien. Weiter werden der Marketingkommunikationsprozess und die Situationsanalyse erklärt. Praktischer Teil widmet sich der Charakteristik von Fatra. Danach werden die Situationsanalyse und SWOT- Analyse durchgeführt, die mir helfen, die Empfehlungen für die Verbesserung der Marketingkommunikation der Firma zu entwerfen. |
cs |
| dc.format |
62 s., 16 s. obr. příloh. |
cs |
| dc.format.extent |
5454388 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
de |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketing
|
cs |
| dc.subject |
Marketingkommunikation
|
cs |
| dc.subject |
SWOT-Analyse
|
cs |
| dc.subject |
Situationsanalyse im Marketing
|
cs |
| dc.subject |
Marketing
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
marketing situation analysis
|
en |
| dc.title |
Analyse der Marketingkommunikationsstrategien in einem Wirtschaftsunternehmen |
cs |
| dc.title.alternative |
Analysis of Marketing Communication Strategies in an industrial company |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Martinek, David |
|
| dc.date.accepted |
2010-06-08 |
|
| dc.description.abstract-translated |
The aim of my Bachelor thesis is the analysis of the company Fatra a.s. My efford is to create some better ways, how to improve the marketing communication of the company. The theoretical part of my Bachelor thesis clears up some of the basic marketing theoretical concepts, the marketing communication strategies, the communication process and the marketing situation analisis. The analytical part of the Bachelor thesis offers the information about the company Fatra a.s. Afterwards the marketing situation analysis and the SWOT analysis are compiled, which can help to formulate some recommendations for better marketing communication. |
en |
| dc.description.department |
Ústav jazyků |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/99
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Německý jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
German for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
14007
|
|
| dc.date.assigned |
2010-01-12 |
|
| utb.result.grade |
C |
|
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
plasty
|
cs |
| local.subject |
plastikářský průmysl
|
cs |
| local.subject |
communication in marketing
|
en |
| local.subject |
plastics
|
en |
| local.subject |
plastics industry
|
en |
