| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Bajzová, Beáta
|
|
| dc.date.accessioned |
2012-03-09T23:57:43Z |
|
| dc.date.available |
2012-03-09T23:57:43Z |
|
| dc.date.issued |
2011-05-02 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/16580
|
|
| dc.description.abstract |
Prostredníctvom diplomovej práce analyzujem situáciu vo vybranej spoločnosti, Hotel GARNI, z hľadiska vzťahov so zákazníkmi. Diplomová práca sa zoberá návrhom projektu zavádzania systému CRM do spoločnosti Hotel GARNI, s.r.o. Cieľom tohto projektu je vytváranie a udržovanie vzťahu so zákazníkmi a vytvorenie konkurenčnej výhody. |
cs |
| dc.format |
99 s. (114 615 znakov) |
cs |
| dc.format.extent |
1666874 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
Customer Relationship Management
|
cs |
| dc.subject |
CRM
|
cs |
| dc.subject |
vzťahy s klientmi
|
cs |
| dc.subject |
komunikácia
|
cs |
| dc.subject |
spokojnosť zákazníkov
|
cs |
| dc.subject |
segmentácia zákazníkov
|
cs |
| dc.subject |
Customer Relationship Management
|
en |
| dc.subject |
CRM
|
en |
| dc.subject |
relationships with the customers
|
en |
| dc.subject |
communication
|
en |
| dc.subject |
customer satisfaction
|
en |
| dc.subject |
customer segmentation
|
en |
| dc.title |
Projekt zavádění CRM jako konkurenční výhody společnosti Hotel GARNI, s.r.o. |
cs |
| dc.title.alternative |
Project Implementation CRM as Competitive Advantage of Company Hotel GARNI, s.r.o. |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Smatana, Peter |
|
| dc.date.accepted |
2011-05-23 |
|
| dc.description.abstract-translated |
Our diploma thesis analyzes the actual situation in a particular company, namely in Hotel GARNI, in terms of the existing relationships with the customers. It also deals with the pro-posal of implementing a CRM system within the company of Hotel GARNI, s.r.o. The main objective of this project is to create and maintain the relationships with the customers and thus creating a competitive advantage. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/175
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
20739
|
|
| dc.date.assigned |
2011-03-28 |
|
| utb.result.grade |
C |
|
