Designing Online and Offline Marketing Strategies for the Stolen Money Band

Mičaň, Andrej

Designing Online and Offline Marketing Strategies for the Stolen Money Band

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Language: English čeština

Designing Online and Offline Marketing Strategies for the Stolen Money Band

dc.contributor.advisor	Kwarteng, Michael Adu
dc.contributor.author	Mičaň, Andrej
dc.date.accessioned	2021-07-26T10:58:16Z
dc.date.available	2021-07-26T10:58:16Z
dc.date.issued	2020-07-31
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/49513
dc.description.abstract	Diplomová práca sa zaoberá navrhnutím online a offline marketingovej stratégie pre hudobnú skupinu Stolen Money. V teoretickej časti práca popisuje položky marketingového mixu, venuje sa jednotlivým druhom online a offline marketingových platforiem a definuje oblasti chovania spotrebiteľov. V praktickej časti je pozornosť venovaná samotnému projektu hudobnej skupiny a výsledkom analýz rozboru dotazníkového výskumu, ktorého hlavným výstupom bolo určenie následných marketingových komunikácií. Dokument obsahuje analýzu konkurencie a návrhy realizovateľnosti pre projekt hudobnej skupiny.
dc.format	139 s.
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	hudobná skupina	cs
dc.subject	marketingový mix	cs
dc.subject	online marketing	cs
dc.subject	offline marketing	cs
dc.subject	chovanie spotrebiteľov	cs
dc.subject	marketingová stratégia	cs
dc.subject	Stolen Money	cs
dc.subject	music band	en
dc.subject	marketing mix	en
dc.subject	online marketing	en
dc.subject	offline marketing	en
dc.subject	consumer behavior	en
dc.subject	marketing strategies	en
dc.subject	Stolen Money band	en
dc.title	Designing Online and Offline Marketing Strategies for the Stolen Money Band
dc.title.alternative	Designing an Online and Offline Marketing Strategies for Stolen Money Music Group
dc.type	diplomová práce	cs
dc.contributor.referee	Pilík, Michal
dc.date.accepted	2020-09-08
dc.description.abstract-translated	The Master´s thesis focuses on designing online and offline marketing strategies for a Slovak music band Stolen Money. In theoretical part, the thesis defines the area of marketing mix, describes various types of online and offline marketing communication tools and describes the consumer behavior. In the practical part, attention is paid to the Stolen Money project itself. A description questionnaire was designed. Main output of the questionnaire was the determination for designing further marketing strategies. The thesis also contains an analysis of competition and feasibility for the music band.
dc.description.department	Ústav managementu a marketingu
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	56875
utb.result.grade	D
dc.date.submitted	2020-08-19