Designing Online and Offline Marketing Strategies for the Stolen Money Band

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Designing Online and Offline Marketing Strategies for the Stolen Money Band

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dc.contributor.advisor Kwarteng, Michael Adu
dc.contributor.author Mičaň, Andrej
dc.date.accessioned 2021-07-26T10:58:16Z
dc.date.available 2021-07-26T10:58:16Z
dc.date.issued 2020-07-31
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/49513
dc.description.abstract Diplomová práca sa zaoberá navrhnutím online a offline marketingovej stratégie pre hudobnú skupinu Stolen Money. V teoretickej časti práca popisuje položky marketingového mixu, venuje sa jednotlivým druhom online a offline marketingových platforiem a definuje oblasti chovania spotrebiteľov. V praktickej časti je pozornosť venovaná samotnému projektu hudobnej skupiny a výsledkom analýz rozboru dotazníkového výskumu, ktorého hlavným výstupom bolo určenie následných marketingových komunikácií. Dokument obsahuje analýzu konkurencie a návrhy realizovateľnosti pre projekt hudobnej skupiny.
dc.format 139 s.
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject hudobná skupina cs
dc.subject marketingový mix cs
dc.subject online marketing cs
dc.subject offline marketing cs
dc.subject chovanie spotrebiteľov cs
dc.subject marketingová stratégia cs
dc.subject Stolen Money cs
dc.subject music band en
dc.subject marketing mix en
dc.subject online marketing en
dc.subject offline marketing en
dc.subject consumer behavior en
dc.subject marketing strategies en
dc.subject Stolen Money band en
dc.title Designing Online and Offline Marketing Strategies for the Stolen Money Band
dc.title.alternative Designing an Online and Offline Marketing Strategies for Stolen Money Music Group
dc.type diplomová práce cs
dc.contributor.referee Pilík, Michal
dc.date.accepted 2020-09-08
dc.description.abstract-translated The Master´s thesis focuses on designing online and offline marketing strategies for a Slovak music band Stolen Money. In theoretical part, the thesis defines the area of marketing mix, describes various types of online and offline marketing communication tools and describes the consumer behavior. In the practical part, attention is paid to the Stolen Money project itself. A description questionnaire was designed. Main output of the questionnaire was the determination for designing further marketing strategies. The thesis also contains an analysis of competition and feasibility for the music band.
dc.description.department Ústav managementu a marketingu
dc.thesis.degree-discipline Management a marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 56875
dc.date.submitted 2020-08-19


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